The My SoftBank app consolidates service-related information, allowing users to check and change usage charges and data balance. It features a distinctive card UI combined with illustrations to express a convenient and comfortable digital life in an approachable manner. In addition to the brand site, we also produced brand videos displayed in stores, contributing to branding from both online and offline directions.


SoftBank Corp.
Creative Director
Kazuyuki Honda
Art Director / Designer
Takuya Sakaguchi
Movie Director / CG Designer
Ryo Asakura (Seventhgraphics)
Sound Director
Shuhei Ueda
Yuki Amezawa